Sport, Media and Culture with a Foundation Year BA

The Foundation Year gives you an exciting introduction to Higher Education, setting you up with the skills, confidence, and knowledge that you’ll need to be successful on your undergraduate degree. It’s ideal if you need a little more support after Further Education or are returning to education after a gap.<br/><br/>Our BA in Sport, Media and Culture offers a dynamic blend of critical theory and hands-on experience, equipping you with the tools to analyse, create, and innovate across sports journalism, public relations, digital media, and film.<br/><br/>This programme embeds critical thinking, media literacy, and research-led learning from the outset. You’ll benefit from expert-led teaching dedicated to cutting-edge media research, alongside real-world projects and authentic assessments that reflect industry practice.<br/><br/>You will develop the essential skills to become an adaptable, reflective media professional - ready to navigate and contribute to the fast-changing media landscape.<br/><br/>This degree also offers deeper understanding into how sport, sporting culture, and sports journalism have shaped social and cultural life in contemporary Britain and beyond. Youll explore the growing socio-economic influence of sport on a global scale.<br/><br/>Through the study of concepts such as fandom, national identity, sports narratives, and media representation, youll gain a critical understanding of how sport is framed and experienced through media and culture today.<br/><br/>Our Sport, Media and Culture degree has been designed to allow you to develop and apply a practical interdisciplinary skillset to real life situations. Upon completion, you will know how to find interesting and compelling sports news stories, write stories for publication, film and/or record that story for broadcast or for podcasts, edit the package so that it can be broadcast in various formats, and know how to drive audiences and promote that story.