Marketing and Business Management (R84) Bachelor of Arts (with Honours) - BA (Hons)

This degree provides an innovative introduction to the business world and equips you with sought-after knowledge and skills needed for success in marketing. You’ll delve into key marketing concepts, learn how businesses create effective strategies, and discover how marketing integrates with essential functions like human resources, accounting, and finance. You’ll also gain valuable insight into how organisations think and operate, how they’re managed, and the external environment they navigate, including the ethical and legal responsibilities they face. With this degree, you'll be ready to tackle the complexities of modern business and drive success in any setting.

Key features of the course
• Apply and evaluate marketing theories and techniques in real-world business contexts



• Understand the impact of digital technology on local and global marketing strategies



• Explore how marketing and management drive success in organisations and society



• Build versatile skills that prepare you for a variety of roles and sectors