Business Management with Digital Marketing (Top-up) BSc

This one-year top-up course is for those who already have qualifications (Level 4 and 5 or 240 credits) or experience in a relevant field and wish to gain a full degree in business management with a specialism in digital marketing. You explore leadership, planning, policy making and how responsible innovation underpins modern business management alongside gaining an in-depth knowledge of digital technologies, global marketing, and the impact of marketing communications on a given industry or product.<br/><br/>Other pathway options include:<br/><br/>Business Analytics<br/>Finance<br/>Human Resource Management<br/>International Business<br/><br/>**Facilities and specialist equipment**<br/>- New, state-of-the-art business analytics suite to support data analytics, big-data, data mining, digital marketing, SEO and other management skills<br/><br/><br/>- Our London Stock Exchange Group trading room, reacting to live ‘stock-market’ data<br/><br/><br/>- Software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice<br/><br/><br/>- Access to Sage, Eikon and the econometrics software STATA as well as Semrush digital marketing software<br/><br/><br/>**Your student experience**<br/>- This course is practice focused and industry relevant across a variety of organisational, cultural and social settings.<br/><br/><br/>- Actively engage in working with your peers and tutor in a face-to-face environment on real-life projects, case studies, and simulations.<br/><br/><br/>- Develop your skills in research, analysis and problem solving as well as in sourcing, analysing, evaluating and applying information to a range of complex situations.<br/><br/><br/>- Benefit from regular engagement with industry and authentic assessment opportunities, dealing with real-world problems and issues.<br/><br/><br/>- Access virtual simulation games that allow you to participate in running a business and experience collaborative working.<br/><br/><br/>- Learn from research-driven academics actively involved in consultancy work including with the University’s Innovations Bridges project supporting local SMEs.<br/><br/><br/>- Attend regular masterclasses from industry experts, learning from their experience and keeping at the leading edge of your field.<br/><br/><br/>- Benefit from field trips to see business management and marketing in action. <br/>