Consumer Behaviour and Marketing with Placement Year BSc (Hons)

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.<br/><br/>This course brings together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. The University of Reading is ranked 14th in the UK for Marketing (Complete University Guide, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry.<br/><br/>This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.<br/><br/>Youll undertake a one-year placement between the second and final year, either in the UK or abroad. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.<br/><br/>For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/marketing-ug/bsc-consumer-behaviour-and-marketing-with-placement-year