Business Management with Marketing Bachelor of Science (with Honours) - BSc (Hons)

Why choose this course

* Our BSc Business Management with Marketing gives you a well-rounded understanding of modern marketing, covering brand management, digital strategy, consumer behaviour, and data-driven insights. You’ll learn how to create real value for customers while building strong, long-term relationships - skills that employers look for.

* This programme is accredited by the Chartered Institute of Marketing (CIM), so you can fast-track your career with exemptions from some professional marketing exams.

* You will develop a strong marketing skillset by focusing on ethical awareness and highlighting the importance of equality, diversity, and inclusivity, in a local and global context.

* On this flexible course, you’ll be taught by experts from [Surrey Business School](https://www.surrey.ac.uk/business-school) who are subject leaders in their field and will apply theory to real-world applications.

* You can also take the opportunity to get industry-ready with our award-winning [Professional Training placements](https://www.surrey.ac.uk/professional-training-placements).

We’re preparing you for the future by integrating AI into every course, building digital skills, confidence and creativity that employers value in tomorrow’s workplace.

What you will study\
Our BSc (Hons) Business Management with Marketing programme is specifically designed to equip you with the skills and knowledge that will support you for the marketing challenges of the future.

You will study a combination of marketing and management theory and practice that will help you prepare for various types of jobs, from managing international marketing campaigns to launching innovative marketing strategies.

You will explore psychological elements such as consumer behaviour, while learning how to develop online and offline marketing actions and how to manage a brand. You will also develop a valuable understanding of the methods to capture market insights and the marketing analytics to measure your performances.

You will gain this knowledge through applied projects and authentic assessments that emulate realistic jobs’ tasks. This will help you develop your critical thinking and problem-solving abilities.

All our business management students follow the same first year in order to build a solid foundation on which to specialise. This means you can transfer to any of our other business management degree pathways ahead of your second year:

* [Business Management BSc (Hons)](https://www.surrey.ac.uk/undergraduate/business-management)

* [Business Management with Business Analytics BSc (Hons)](https://www.surrey.ac.uk/undergraduate/business-management-business-analytics)

* [Business Management with Entrepreneurship and Innovation BSc (Hons)](https://www.surrey.ac.uk/undergraduate/business-management-entrepreneurship-and-innovation)

* [International Business Management BSc (Hons)](https://www.surrey.ac.uk/undergraduate/international-business-management)

* [Business Management with Human Resource Management BSc (Hons)](https://www.surrey.ac.uk/undergraduate/business-management-human-resource-management).