Digital Marketing with AI MSc MSc

Master AI marketing tools, industry certifications and real campaigns to become the marketer employers choose to lead digital transformation.

This course is designed for aspiring marketers with a technology-driven mindset who want to specialise in AI-powered digital marketing. Whether you’re a recent graduate or early-career professional, you’ll thrive if you’re interested in combining artificial intelligence, analytics and creativity to drive measurable marketing impact.

You’ll develop practical skills in AI-powered content creation, customer insights, search and answer engine marketing (SEO, AEO and paid search), social media marketing and digital advertising optimisation, while gaining experience with industry-standard tools and preparing for certifications including Semrush, Google Analytics, Google Ads and Meta.

By the end of this MSc, you will have gained:

* Digital marketing and AI expertise: Develop a strong understanding of digital marketing strategy and how AI technologies, including machine learning, generative AI, natural language processing and predictive analytics, are transforming customer engagement, personalisation and campaign performance.

* Practical marketing and analytics skills: Gain hands-on experience using industry-standard tools such as Gemini, Claude, Google Analytics and Meta Ads Manager to create, manage, optimise and evaluate digital marketing campaigns.

* Data-driven decision-making: Learn how to interpret marketing data, generate customer insights, evaluate campaign performance and make strategic marketing decisions using analytics and AI.

* Responsible AI and ethical marketing: Explore the ethical, legal and societal implications of AI in marketing, including bias, transparency, privacy and responsible data use, preparing you to use AI confidently and responsibly in professional settings.

* Strategic marketing expertise: Develop the ability to create effective marketing briefs, evaluate media plans and apply innovation and strategic thinking to solve complex digital marketing challenges.

* Professional and creative skills: Strengthen your communication, creative problem-solving, teamwork and leadership skills, preparing you to succeed in fast-moving digital marketing and AI-driven organisations.