Digital Marketing and Analytics with foundation year

The foundation year of this course is taught at our CU Greenwich campus. The degree years are completed at Coventry University London Campus.

Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.
This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.

Course content has been designed to reflect current industry needs and includes opportunities to:
* develop knowledge of digital strategy, Big Data, AI and brand storytelling


* explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability


* work on industry-informed projects and use marketing tools commonly found in professional settings.


Why you should study this course

As a student on this course, you will have the opportunity to:
* develop hands-on skills through applied modules and project work exploring digital marketing strategy, campaign planning and consultancy-style tasks inspired by aspects of industry practice


* use a range of digital tools and platforms, including select AI-based technologies, to support your understanding of data-informed marketing


* explore how sustainability and social responsibility influence marketing, and learn how to create campaigns with purpose and accountability that leave a positive impact on society


* build a portfolio through coursework projects that may include brand storytelling, campaign planning and data analysis, helping you showcase your skills and progress to future employers


* focus on career development, with access to guidance and resources from the university’s careers and employability services.


For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Coventry University, part of Coventry University Group, is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they continue to work closely with industry to equip their graduates with the real-world skills and creative thinking they need to make a difference.

Coventry is also a Top 5 Student City in England (QS Best Student Cities Index 2026), and they guarantee accommodation if you apply through Clearing. With campuses across Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study where it suits you best.

They're rated overall Gold in TEF 2023, recognising the quality of their teaching and student experience. From academic and wellbeing support to their Phoenix+ programme of employability activities and dedicated Success Coaches, they’re with you every step of the way.