International Marketing top-up

This top-up degree is aimed at anyone from outside the UK with a business and marketing background who wants to further develop their digital marketing skills within the international arena.

This course enables you to transform an existing marketing or business qualification into a BA (Hons) in International Marketing, at Coventry University.
* This one or two year course is designed for students who are studying a degree equivalent marketing or business course, outside of the UK, such as with one of our international partner institutions.


* The course will build on your existing business and marketing knowledge and skills, but then offer opportunities to develop specialised areas of marketing expertise.


* This course is relevant if you want to specialise in the key business discipline of marketing, giving you flexibility to work in a variety of marketing roles, such as brand management, or developing customer focused sales strategies.


Why study this course
* Turn your current marketing qualification into a BA (Hons) degree from an award-winning university with a business school that has over 60 years of experience and strong industry connections.


* Develop a broad range of business and more specific marketing skills and knowledge, creating flexibility to work in a variety of marketing roles, such as brand management, sales strategist or a data analytics marketeer.


* This course utilises a variety of innovative teaching spaces, such as the DigiComm Lab, or Simulation suite, to enhance your learning experience and helping you prepare for the real world of work.


* You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, who will use real world, problem-based approaches to teaching and learning.


* The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.


For further information please visit the website.

Coventry University, part of Coventry University Group, is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they continue to work closely with industry to equip their graduates with the real-world skills and creative thinking they need to make a difference.

Coventry is also a Top 5 Student City in England (QS Best Student Cities Index 2026), and they guarantee accommodation if you apply through Clearing. With campuses across Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study where it suits you best.

They're rated overall Gold in TEF 2023, recognising the quality of their teaching and student experience. From academic and wellbeing support to their Phoenix+ programme of employability activities and dedicated Success Coaches, they’re with you every step of the way.