Marketing and Public Relations with foundation year

The BA (Hons) Marketing and Public Relations (PR) degree aims to equip you with the knowledge, competencies and skills essential for success in today's ever-evolving contemporary marketing and PR industries.

In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business, such as branding, positioning and working towards building a sustainable image.

The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios as well as preparing you for study at undergraduate degree level.

Why you should study this course
The course aims to offer you opportunities to embark on study trips, as well as mandatory marketing training with local employers and industry experts, subject to additional costs.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Coventry University, part of Coventry University Group, is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they continue to work closely with industry to equip their graduates with the real-world skills and creative thinking they need to make a difference.

Coventry is also a Top 5 Student City in England (QS Best Student Cities Index 2026), and they guarantee accommodation if you apply through Clearing. With campuses across Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study where it suits you best.

They're rated overall Gold in TEF 2023, recognising the quality of their teaching and student experience. From academic and wellbeing support to their Phoenix+ programme of employability activities and dedicated Success Coaches, they’re with you every step of the way.