Digital Marketing and Analytics Bachelor of Science (with Honours) - BSc (Hons)

Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.

This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.

Course content has been designed to reflect current industry needs and includes opportunities to:

* develop knowledge of digital strategy, Big Data, AI and brand storytelling

* explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability

* work on industry-informed projects and use marketing tools commonly found in professional settings.

This course is also offered as a degree with foundation year, and includes a sandwich (placement year) option. For the most update to date course details, please visit our website.