Advertising and Marketing Communications BA (Hons)

This course is aimed at preparing you for a career in a wide range of marketing communication disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

Providing a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.

Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, from top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years.

Taught by industry practitioners with real world experience, our lecturers have worked both agency and client-side at big-name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at companies such as Bosch and Samsung.

You’ll have opportunities to put your consultancy skills into practice – taking part in live projects where you can help companies tackle their real-world business challenges.

Key features


* DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.


* This degree is recognised by the CIPR (Chartered Institute of Public Relations) allowing students the opportunity to become a member for only £36 a year, granting access to CPD materials, networking opportunities and activities to students interested in a career in communications.


* Working in partnership with key industry partners like the Taylor Bennett Foundation and a raft of regional and national agencies, this degree provides students with an accurate picture of working in contemporary agencies.


* Our Careers Team offers support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.


* Our graduates have gone on to have careers in globally renowned organisations with the support of our Careers Team. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as social media executive, junior creative executive, public relations account executive and marketing executive.


* This course covers a wide variety of modular content, such as Principles of Marketing, Digital Marketing, Public Relations, Campaign Planning, Social Media and Influencer Marketing, with students often working on live campaign briefs provided by real companies.


* Enjoy an international experience linked to your studies with our DMU Global. Previous trips have also included New York, Dubai, Copenhagen, Paris, Athens, India, Berlin and San Francisco.


The Faculty of Business and Law is a signatory of the United Nations’ Principles for Responsible Management Education for integrating sustainability in the curriculum.

We work with our advisory board, which is made up of industry professionals, to make sure we are designing our courses with the latest skills and knowledge valued by employers.

At DMU, the focus is on your future - with work experience opportunities on every course, an employability-boosting careers award, and industry-led course content, you'll be well prepared to start your career.

You’ll get guaranteed work experience opportunities with UK and overseas placements, internships, and personalised training. DMU has been named the UK’s Best University for Work Experience (RateMyPlacement 2024 & 2025), offering personalised careers support, industry connections, and placements with global names like Rolls-Royce and Adobe.

DMU is one of only a few universities where you’ll benefit from modular, block teaching where you’ll study one subject at a time for deeper learning and better results.

Situated in the heart of Leicester, a vibrant student-friendly city, the campus is just a short walk from everything the city has to offer. Its central location means you can hop on a train and be in cities like London, Birmingham and Nottingham in around an hour or less.