Business Data Analytics BSc

The field of data analytics is becoming increasingly more relevant and important. Insight-driven businesses are said to be growing at an average of more than 30 per cent each year, creating a demand for professionals skilled in data analytics.

This course provides a broad understanding of information systems coupled with in-depth exploration of analytics knowledge and concepts to help you derive valuable information and insights from data. The course covers a range of subjects to prepare for a career in the sector, and benefits from insight from DMU’s internationally-renowned research institutes, embedding ethics and the impact of computing and technology within the modules.

Professionalism within an industry context is emphasized throughout, with strong links to BCS, The Chartered Institute for IT. Students are exposed to industry-standard concepts, tools and technologies, exploring the fundamental underlying principles of data analytics. Our teaching staff contribute to the field through internationally-recognised research or industrial consultancy, and many are members of centres that pioneer cutting-edge research.

On graduating from this course, our students are equipped with the skills needed for successful careers in industry or academia, as competent and independent lifelong learners. The programme will prepare you for careers in fields such as data and systems analysis and design, system, security, project and knowledge management, big data architect roles, data consultant roles and business consultancy.

Key features

Gain an industry-recognised qualification and a skill set sought by employers across the industry.

Learn from our computing experience built over more than 50 years, a long-standing history allowing you to draw on a wealth of research and academic expertise.

Our computer science and engineering and technology subjects have scored highly in the Times Higher Education’s 2020 World University Rankings, meaning you can benefit from the outstanding level of research, teaching and learning on offer at DMU.

Enhance your employability and gain industry experience by undertaking an optional work placement. Previous students have benefited from placements at leading organisations including at Hewlett-Packard, Intel Corporation, Thomson Reuters, E.ON, GlaxoSmithKline, TNT Express, and AstraZeneca.

Develop your practical skills in our specialist facilities, with 100 computer workstations on campus divided into five interconnected laboratories, each with 20 high-specification PCs running Windows/Linux.

Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.

At DMU, the focus is on your future - with work experience opportunities on every course, an employability-boosting careers award, and industry-led course content, you'll be well prepared to start your career.

You’ll get guaranteed work experience opportunities with UK and overseas placements, internships, and personalised training. DMU has been named the UK’s Best University for Work Experience (RateMyPlacement 2024 & 2025), offering personalised careers support, industry connections, and placements with global names like Rolls-Royce and Adobe.

DMU is one of only a few universities where you’ll benefit from modular, block teaching where you’ll study one subject at a time for deeper learning and better results.

Situated in the heart of Leicester, a vibrant student-friendly city, the campus is just a short walk from everything the city has to offer. Its central location means you can hop on a train and be in cities like London, Birmingham and Nottingham in around an hour or less.