Advertising and Digital Marketing Bachelor of Arts (with Honours) - BA (Hons)

This degree course sits at the heart of the creative and commercial sectors, shaping how global brands connect, communicate, and create meaningful change. Blending strategic thinking with creativity, the Advertising and Marketing BSc (Hons) equips you with the technical expertise, digital fluency, and professional mindset needed to excel in a fast-moving, global industry.

Throughout the course, you will explore the entire marketing ecosystem, moving from consumer psychology and market research to high-impact campaign execution. You will master the mechanics of integrated communications, public relations, and brand management, learning how to coordinate diverse tools like influencer marketing, digital media, and content strategies. Driven by collaborative, discussion-based learning and live briefs, you will discover how to decode audience insights and engineer brand messages that capture attention and inspire action.

You will also gain extensive hands-on experience with a digital-first curriculum. You will explore how emerging technologies like artificial intelligence (AI) are reshaping the sector, while mastering data analytics to optimise campaign performance. From building your own professional portfolio and personal brand to pitching strategic campaign plans, you will graduate ready to lead as a socially responsible marketer, balancing commercial growth with ethical, sustainable value creation.

Key features

* DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.

* This degree is recognised by the CIPR (Chartered Institute of Public Relations), allowing students the opportunity to become a member for only £36 a year, granting access to CPD materials, networking opportunities and activities to students interested in a career in communications.

* Working in partnership with key industry partners like the Taylor Bennett Foundation and a raft of regional and national agencies, this degree provides students with an accurate picture of working in contemporary agencies.

* Our Careers Team offers support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.

* Our graduates have gone on to have careers in globally renowned organisations with the support of our Careers Team. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as social media executive, junior creative executive, public relations account executive and marketing executive.

* Enjoy an international experience linked to your studies with our DMU Global. Previous trips have also included New York, Dubai, Copenhagen, Paris, Athens, India, Berlin and San Francisco.

* Get involved in DMU’s BizSpark Challenge – a unique opportunity to work on real challenges faced by real companies. You’ll be engaging with them to help solve the big problems, developing and putting into practice key business skills.

* Experience teaching that puts your success first. Students from the Marketing subject area voted us 1st in the East Midlands for teaching on the course, so you can be confident you’ll receive an outstanding learning experience from day one (NSS, 2026).

* Internationalise your DMU degree - Study abroad for a year at one of DMU’s partner universities across the globe.