Business Management with Marketing Bachelor of Arts (with Honours) - BA (Hons)

The rules of business are fast-changing. Business leaders must learn to adapt, be resilient and make difficult decisions. And the best business minds know how to communicate their value. Employability is embedded throughout our Business Management with Marketing degree. It offers you an excellent understanding of the role businesses play in society, how they develop and grow their brand identity, and build marketing solutions to reach new customers.

Led by academics with subject expertise and industry practitioners with knowledge of contemporary business practices, your learning will go beyond lectures and seminars. Alongside the opportunity to complete a year-long industry placement, you’ll be applying your knowledge to practical business simulations and real-world challenges that mirror the environments you’ll experience in industry.

Our graduates progress into careers with leading organisations including Goodyear Dunlop, spottydog communications, Puma, Nissan, Dunelm and Vauxhall. Through close collaboration with our advisory board of industry professionals, we continually review and enhance the course to ensure it reflects the latest developments, skills and knowledge sought by employers. This means you’ll graduate with both academic understanding and the practical experience needed to succeed in a rapidly changing business world.

All our Business Management degrees have a common first year, after which you can continue on your first choice or switch to one of our specialist degrees that best fits with your interests and career goals:\
Business Management\
Business Management with Entrepreneurship\
Business management with Human Resource Management\
Business with Supply Chain Management\
Business Management with Sustainability

Why choose DMU for a Business Management with Marketing degree?

* CIM Accredited Study Centre and IDM Key Educational Partner – get a head start on CIM and IDM professional qualifications in addition to your degree.

* No 1 in the Midlands for learning opportunities – don’t take our word for it, listen to our students (NSS, business management subject area, 2026).

* DMU’s unique BizSpark Challenge – turn what you learn into professional experience by tackling real companies' real business challenges.

* 100% of our students agree – our academics make the subject interesting and are good at explaining info (NSS, 2025).

* The Personal Branding module – learn how to position yourself, showcase your skills and stand out.

* Less stress, less overload – study one block at a time, giving you more time to focus, understand and get business done.

* Internationalise your DMU degree - Study abroad for a year at one of DMU’s partner universities across the globe.

* Make your degree work for you – build your business foundations first, then choose a specialist route that fits your interests and goals.

* Put Bloomberg on your CV – get hands-on with industry-standard terminals and work towards certification.