Fashion Marketing Bachelor of Arts (with Honours) - BA (Hons)

This course equips you with essential skills to thrive in the dynamic fashion industry. With a strong focus on sustainability, you'll learn to master marketing strategies within a global, circular economy. From small start-ups to luxury brands, our expert-led sessions, industry collaborations, and self-directed projects all drive toward a sustainable fashion future.

You will explore our state-of-the-art facilities, including textile and digital experience labs, gaining hands-on experience in analysing, creating, and presenting fashion marketing concepts. With expert guidance, you’ll also develop your own unique vision, mission, and values.

Core marketing principles are embedded into the course, providing insights into brand strategy, consumer behaviour, and campaign planning. You will also explore digital marketing, UX design, AI, VR/AR, CRM, fashion communication, sustainability, and design innovation to engage audiences and create impactful campaigns.

* DMU covers the costs for a Level 4 CIM Professional and Digital Marketing accreditation and membership, giving you access to exclusive resources, networking, and skill-building opportunities for career success.

* You will benefit from the option to complete a year-long placement as part of this course, gaining valuable industry insights before graduation. Our award-winning careers team offer a range of resources and opportunities to help you prepare. Students on this course have gained valuable experience in industry through placements at major companies such as Marks & Spencer, ASOS, George, F&F Tesco, Timberland and Matalan.

* When you graduate, you’ll be joining a network of DMU alumni working with iconic labels such as Alexander McQueen, Vivienne Westwood, Acne Studios, All Saints, Jaguar Land Rover, Marks & Spencer and Next.

* We are members of the UK Fashion and Textiles Association which ensures our teaching stays up to date with the latest developments in the sector and provides valuable industry links that enhance our courses*.*