Marketing BA (Hons)

Marketing turns ideas into impact. It sits at the heart of every great business – shaping how brands connect, communicate and create change.<br/><br/>You’ll explore the ideas, models and tools that drive modern marketing, and learn how to apply them to real campaigns, audiences and industries. You’ll combine strategic thinking and creative know-how to craft stories that inspire action, developing your knowledge of customers, markets, strategy and brands.<br/><br/>With strong industry links, live client projects and a digital-first curriculum, you’ll gain the confidence and experience to thrive in a fast-moving, global industry.<br/><br/>This course is accredited by the Chartered Institute of Marketing (CIM) through the Graduate Gateway programme, giving you access to an internationally recognised qualification and exemptions that can fast-track your professional development.<br/><br/>Above all, you’ll graduate ready to use marketing as a force for good – driving growth, innovation and positive change in a connected, sustainable world.<br/><br/><strong>Key features</strong><br/><br/><br/>* Marketing that mirrors the real world. Every module reflects the fast-paced demands of modern marketing – from data-driven decision making to campaign strategy and content creation.<br/><br/><br/>* Create, design and tell your story. Showcase your creativity through infographics, videos and campaign concepts that bring your ideas and your personal brand to life.<br/><br/><br/>* Learn by doing. Build your experience through live client briefs, placements and international opportunities that put your skills into practice.<br/><br/><br/>* Learn from the experts. Be taught by academics and professionals who bring experience from global brands and leading agencies.<br/><br/><br/>* Real industry experience. Students have secured year-long placements with leading organisations such as Samsung, PwC, Honda, CrossCountry Trains, Bosch and many more.<br/><br/><br/>* Proven results. 90% of our graduates are working or studying further within 15 months of graduation – a testament to the employability focus that runs through everything we do.<br/><br/><br/>You’ll learn in our dedicated marketing and business spaces with access to creative labs, Adobe Creative Suite, analytics software and the Bloomberg-equipped Trading Floor.<br/><br/>The Faculty of Business and Law is a signatory of the United Nations’ Principles for Responsible Management Education for integrating sustainability in the curriculum.<br/><br/>We work closely with our advisory board, made up of industry professionals, to make sure our courses are designed with the latest skills and knowledge valued by employers.