Business Management with Entrepreneurship Bachelor of Arts (with Honours) - BA (Hons)

Designed for aspiring entrepreneurs, you will gain the skills to launch your own business or drive innovation within existing companies. Unleash your creativity and learn to spot opportunities, develop creative business solutions, and manage new ventures. With hands-on projects, networking with successful entrepreneurs, and real-world experience, our Business Management with Analytics BA will prepare you to confidently navigate today’s fast-paced business landscape.

Why choose this course?
• Develop a practical understanding of starting a business, from creating a business plan to securing funding



• Gain a competitive edge with our Professional and Academic Development Programme



• Option to spend a year working in industry, or undertake an entrepreneurship year



• Opportunities to study abroad



• Study alongside innovative companies based in Keele Business School



Our Business Management with Entrepreneurship degree is for ambitious entrepreneurs who want to create their own ventures, or bring innovation to existing organisations. The curriculum merges fundamental business management principles with entrepreneurship-specific modules, equipping students with the tools to identify opportunities, develop creative business solutions, and manage new ventures successfully.

You will study specialised modules on creativity, innovation, business planning, and venture creation, along with vital entrepreneurial skills like pitching, networking, and negotiation. You will gain both theoretical knowledge and hands-on experience through real-world projects, networking with successful entrepreneurs, and understanding the entrepreneurial landscape.

Graduates from this programme will be well-prepared to launch startups, work in business development, consult on innovation, or take leadership roles in venture capital firms, incubators, and accelerators. Whether launching your own startup or consulting on innovation, this programme will develop the confidence and skill to thrive in today’s fast-evolving business world.

From the second year, you will specialise, tailoring your studies to suit your interests and career aspirations. We place a strong emphasis on the purpose of business, sustainability, and ethics, ensuring you’re prepared to lead with integrity in an ever-evolving business landscape.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.