Business Management with International Tourism Bachelor of Arts (with Honours) - BA (Hons)

Step into the fast-paced and dynamic world of tourism with our Business Management with International Tourism BA. This programme will allow you to explore your passion for travel, whilst developing essential business skills, from sports tourism to strategic management and data insights. As the global tourism sector continues to evolve, this course offers you the unique opportunity to explore the complexities of international travel, destination marketing, and sustainable practices. Discover how tourism impacts economies, politics, and societies, and equip yourself with the knowledge and experience to thrive in this dynamic industry.

Why choose this course?
• Stand out in the global tourism industry by blending business management expertise and real-world tourism insights



• Gain a competitive edge with our Professional and Academic Development Programme



• Option to spend a year working in industry, or undertake an entrepreneurship year



• Opportunities to study abroad



• Study alongside innovative companies based in Keele Business School



A Business Management with International Tourism degree will prepare you for a career in the dynamic tourism sector by combining core business management principles with specialised tourism modules. You will explore topics such as sustainable destination marketing, global travel trends, and the interconnections between tourism and other industries. The curriculum emphasises sustainable practices and ethical policy development, addressing challenges like environmental damage, whilst recognising the diverse nature of the tourism industry.

Practical experience through internships and projects ensures graduates are well-equipped for diverse roles in tourism management and consultancy, while the programme also provides a strong foundation in essential business areas. This programme will ensure you are prepared for a fulfilling career, whether you’re drawn to adventure, culture, or the intricacies of global travel. From the second year, you will specialise, tailoring your studies to suit your interests and career aspirations.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.