Marketing with Foundation Year BSc (Hons)

**Foundation Year**<br/>Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year. This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence. On the Keele Foundation Year, youll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that youd get as an undergraduate student at Keele.<br/><br/>**International Students**<br/>For International Students, Foundation Years are delivered through our dedicated on-campus provider, Keele University International College. Applications for International Foundation Years are also handled by KUIC; please do not apply via UCAS as the University will not be able to process your application and you may still be charged the UCAS application fee. To find out more and to apply for an International Foundation Year, visit https://kuic.keele.ac.uk/<br/><br/>**Marketing**<br/>Start your journey to becoming a highly creative and skilled marketing professional, with the expertise to excel in a variety of sectors. Develop your understanding of essential marketing theories and techniques, and gain real-world experiences to enhance your career potential.<br/><br/>**Why choose this course?**<br/>- Gain a competitive edge with our Professional and Academic Development Programme<br/><br/><br/>- Option to undertake a work placement or entrepreneurship year<br/><br/><br/>- Study abroad opportunities<br/><br/><br/>- Application-driven teaching and learning to support the development of practical, creative and analytical skills to shape the next generation of marketing leaders<br/><br/><br/>- Study alongside innovative companies based in Keele Business School<br/><br/><br/>Effective marketing is at the heart of a businesss success. Without it, how would organisations compete in a crowded marketplace, build brand awareness, communicate with consumers or leverage the opportunities digital marketing creates? Our marketing programme allows you to specialise in this dynamic field, exploring diverse marketing approaches, techniques, and strategies employed by different types of organisations. Our comprehensive curriculum ensures that you can deliver impactful and positive marketing results in your professional journey upon graduation.<br/><br/>You’ll study marketing theory and its application, analyse contemporary marketing practices, examine world-famous companies and explore insights from seminal thinkers and practitioners. As you progress in your marketing studies you will become proficient in creative, digital and analytical skills, the collection and use of data, and develop an excellent understanding of how the fluctuating business environment creates challenges for marketeers. <br/><br/>**About Keele**<br/>Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.<br/><br/>We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.<br/><br/>Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.