Digital Marketing and Information Technology BA (Hons)

Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.

Information Technology
Our Information Technology degree prepares you to meet the needs of a wide range of organisations, emphasising the development of a variety of technologies, especially web and mobile technologies that are increasingly becoming a part of our everyday lives. During your studies, you will have opportunities to develop computational thinking and a systems approach to formulating, analysing and solving complex problems.

The degree is intellectually challenging and is taught by staff with a varied background and a diverse range of interests. Your student experience is enhanced by a rich curriculum that exposes you to multiple approaches to technological problems. Information Technology has a wide-reaching social impact, posing many ethical questions, and these issues are explored at various points during the degree.

Digital Marketing
Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business
success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world.

The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders.

Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

At Liverpool Hope, you’ll join a supportive community focused on helping you make the most of university life. Alongside high-quality teaching, staff take the time to know you as an individual, encouraging you to develop new skills and interests beyond your studies so you graduate with strong employability.

You can enhance your degree through opportunities like Study Overseas, the Service and Leadership Award, and international volunteering with Global Hope.

A wide range of accommodation is available across three campuses to suit different budgets and preferences. You’ll be based in Liverpool, one of the UK’s top student cities, home to over 50,000 students, rich music history, theatres, museums, sport and shopping - all with a close-knit campus community.

Students also receive personalised one-to-one careers support, from part-time work to graduate schemes or postgraduate study, helping you reach your full potential. Find out more and get in touch today!