Digital Marketing and Media & Communication Bachelor of Arts (with Honours) - BA (Hons)

Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.

Digital Marketing

Turn your creativity into a career with a BA (Hons) Digital Marketing degree at Liverpool Hope. Designed for ambitious students, this course explores how organisations use digital marketing to connect with audiences, build brands and grow in an increasingly digital world. 

You will develop a strong understanding of digital marketing strategy, consumer behaviour, digital communications, content creation, analytics and emerging technologies, while exploring how artificial intelligence, digital transformation and changing consumer expectations are reshaping the marketing profession. Throughout the course, you’ll tackle real business challenges, analyse market trends and learn how to create evidence-based marketing strategies that deliver results. 

You’ll be taught by academics whose teaching reflects the latest developments in marketing, business and consumer behaviour, ensuring your learning stays relevant to today’s fast-moving digital economy. With a focus on both theory and practical application, you’ll gain the knowledge, confidence and transferable skills needed to succeed and prepare you for an exciting career at the forefront of marketing. 

Media & Communication

Liverpool is one of the UK’s most exciting media cities, packed with creators, studios, festivals and digital culture making it the perfect place to study Media & Communication. At Liverpool Hope University, you’ll explore how media shapes the world around you, from social platforms and influencers to journalism, film, and digital storytelling. The course blends hands‑on creative practice with the academic skills you need to understand how media connects to society, culture, politics and industry. 

You’ll learn how to create engaging digital and social content, develop original ideas, and build confidence using industry‑relevant tools. Teaching is delivered in small groups by experienced tutors and researchers, giving you personalised support and real insight into today’s fast‑moving media landscape. 

With Liverpool’s vibrant creative scene on your doorstep, plus opportunities for placements and study abroad, this degree prepares you to become an adaptable, ethical and future‑focused media professional. Whether you’re interested in content creation, journalism, digital communication or media analysis, you’ll graduate with the skills to thrive in a global media environment.