Product Design BA (Hons)

**Course Summary**<br/>The Product Design BA Honours at Middlesex University equips students with the essential skills, knowledge, and practical experience required to excel in the product design industry. Through a combination of creative practice, industry-based learning, and hands-on design projects, students develop a strong portfolio to launch their careers in various sectors. The course focuses on both the creative and technical aspects of product design, including prototyping, digital proficiency, and design for manufacture, preparing students for the demands of a rapidly evolving design landscape.<br/><br/>**Why Study This Course at Middlesex?**<br/>Middlesex University offers a unique opportunity to study product design in a collaborative and innovative environment. The course is led by experienced staff with strong industry connections, ensuring students receive real-world exposure through live projects, industrial collaborations, and guest lectures. Accredited by the Institution of Engineering Designers (IED), the programme is tailored to meet industry standards and includes access to state-of-the-art facilities for prototyping and 3D Computer-Aided Design (CAD). Students are given the chance to engage with industry partners, enter competitions, and work on projects that simulate commercial practice, enhancing their employability and network.<br/><br/>**What You Will Gain**<br/>Upon completion of the Product Design BA Honours, students will gain a diverse skill set, including:<br/>- Creative and Critical Thinking: Developing innovative design solutions through both individual and team-based projects.<br/><br/><br/>- Proficiency in Design Tools: Gaining experience with industry-standard software like Adobe Creative Suite and SolidWorks, as well as prototyping in both physical and digital forms.<br/><br/><br/>- Industry Insight: Through live projects, workshops, and industry guest lectures, students will develop a clear understanding of design in a commercial context.<br/><br/><br/>- Design for Sustainability: Knowledge of the UN Sustainable Development Goals, ensuring that graduates are prepared to tackle environmental and socio-political challenges.<br/><br/><br/>- Project Management Skills: Competence in time management, meeting deadlines, and delivering design solutions that are both creative and feasible.<br/><br/><br/>Students will graduate with a strong portfolio, ready to enter the product design industry with a holistic understanding of the design process and the ability to make an impact in their chosen field.