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With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing.
During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.
**How does this course enhance my employability?**
Thanks to the 50...
Have your sights set on a graduate training scheme? Or looking to enter the world of marketing? <br/><br/>With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing. <br/><br/>During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.<br/><br/>**How does this course enhance my employability?**<br/>Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles. <br/><br/>You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. <br/><br/>This course is covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. According to AACSB, “Approximately 6% of the worlds schools offering business degree education have achieved AACSB accreditation, demonstrating a commitment to high-quality, rigorous standards, innovation, and continuous process improvement”.
2 options available
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Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
09/2025
Campus
Main Site
29 January
Application deadline
Provider Details
Codes/info
Course Code
N660
Institution Code
N77
Points of Entry
Year 1
112
From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate. Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator Northumbria University is committed to supporting all individuals to achieve their ambitions. We have a range of schemes and alternative offers to make sure as many individuals as possible are given an opportunity to study at our University regardless of personal circumstances or background. To find out more, review our Northumbria Entry Requirement Essential Information page for further details www.northumbria.ac.uk/entryrequirementsinfo Subject Requirements: There are no specific subject requirements for this course. GCSE Requirements: Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent. Additional Requirements: There are no additional requirements for this course. International Qualifications: We welcome applicants with a range of qualifications which may not match those shown above. If you have qualifications from outside the UK, find out what you need
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Region | Costs | Academic Year | Year |
---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,535 | 2025/26 | Year 1 |