Business Management and Digital Marketing FT (London) BA (Hons)

This degree is delivered at our London Campus in Whitechapel.

The BA(Hons) Business Management and Digital Marketing course will provide students with a broad range of knowledge, understanding and skills relevant to business and the ability the specialise in theory and practice relevant to digital marketing.

Business management ensures a company runs smoothly and achieves its goals, while digital marketing connects brands with their audiences in a fast-changing, online world. Together, they create the perfect balance of strategy and creativity that drives modern business forward.

On our business management and digital marketing course, you’ll learn how the best brands drive performance and profits; how they find and reach their customers in busy markets; how they recognise there’s more to business management than numbers, and more to marketing than celebrity endorsements.

Whether you’re gaining practical insights through placements, tackling real-world challenges with forward-thinking companies, or building connections in one of the worlds leading hubs for innovation and business, you’ll graduate equipped to shape the future of business in a digitally driven world.

Nottingham Trent University (NTU) is recognised as one of the UK's top three universities, ranking 1st for Course Quality and top five for Student Life and Employability (University Compare 2027).

Nottingham is one of the UK's top student cities and is located in one of England's most affordable regions. With more than 15,000 student rooms within walking distance of campus, there's accommodation to suit every budget. NTU also guarantees first-year accommodation for students studying in Nottingham (T&Cs apply).

Across five campuses in Nottingham and London, students benefit from world-class facilities, innovative learning spaces and a vibrant community. Whether you live on campus or commute, NTU offers an accessible and supportive student experience.

At NTU, you'll graduate with experience, not just a degree. Every course includes at least eight weeks of professional experience, backed by strong employer links, placement opportunities and long-term career support. NTU also offers Gold-rated teaching (TEF 2023) and is recognised for its high-quality teaching, excellent learning resources and student support.

Join NTU this September for academic excellence, career-focused learning and a thriving student community.