Business Management and Marketing BA (Hons)

Behind every successful business, there’s great marketing. The most iconic companies blend savvy strategies with attention-grabbing creative campaigning — so why choose between these two exciting areas, when you can master both?

On our business management and marketing course, you’ll learn how the best brands drive performance and profits; how they find and reach their customers in busy markets; how they recognise there’s more to business management than numbers, and more to marketing than celebrity endorsements; and how they’re developing new, ethically responsible strategies for a better future. Explore the industry’s best-kept business secrets, and then apply them for yourself in hands-on projects with ambitious, real-world companies.

Pick your own specialist modules; complete a year-long placement with companies of every size and type, from L’Oreal and New Balance to Google; study abroad with one of our international partners, anywhere from Sweden to South Korea. Business is built on choice, and at NTU, those choices start with you.

Nottingham Trent University (NTU) is recognised as one of the UK's top three universities, ranking 1st for Course Quality and top five for Student Life and Employability (University Compare 2027).

Nottingham is one of the UK's top student cities and is located in one of England's most affordable regions. With more than 15,000 student rooms within walking distance of campus, there's accommodation to suit every budget. NTU also guarantees first-year accommodation for students studying in Nottingham (T&Cs apply).

Across five campuses in Nottingham and London, students benefit from world-class facilities, innovative learning spaces and a vibrant community. Whether you live on campus or commute, NTU offers an accessible and supportive student experience.

At NTU, you'll graduate with experience, not just a degree. Every course includes at least eight weeks of professional experience, backed by strong employer links, placement opportunities and long-term career support. NTU also offers Gold-rated teaching (TEF 2023) and is recognised for its high-quality teaching, excellent learning resources and student support.

Join NTU this September for academic excellence, career-focused learning and a thriving student community.