Digital and AI Marketing MSc

AI is fundamentally reshaping marketing. Navigating this change requires marketers to combine human creativity, strategic insight and the ethical use of technology.

Our MSc Digital and AI Marketing will develop the strategic, analytical and practical expertise you need to succeed in a rapidly evolving profession. You'll explore AI in marketing strategy, customer engagement and decision-making, while gaining hands-on experience with the digital platforms, martech and AI tools used across the industry.

At Nottingham Business School, you'll learn marketing by doing it. Through industry briefs, international collaborations, live consultancy projects and authentic, real-world assessments, you'll build a professional portfolio, tackle live challenges for real organisations, and develop the strategic and creative expertise employers value.

During this CIM-accredited course, you'll also have the opportunity to gain additional professional qualifications through the CIM Graduate Gateway, helping you stand out in a competitive global job market.

You'll graduate ready to move beyond platform execution, shape strategy and create meaningful value for organisations and customers worldwide.