Fashion Communication and Promotion BA (Hons)

What is fashion communication and promotion? Simply, it’s the science of understanding people, the art of reaching them, and the magic of persuasion. We’re the ones who inspire desire — the people behind every purchase.<br/><br/>We tell creative, persuasive, sometimes disruptive stories about brands. We strike chords, we stir emotions, and we strive to do it in an honest, ethically responsible way. We’re free-thinking, hands-on, sleeves-up creatives, working at the point where fashion and culture collide — developing the world’s most memorable advertising campaigns, and bringing companies to life through screens, magazines, and retail environments.<br/><br/>Learn how the iconic names in fashion and beauty have been built from words and pictures. See what AI and immersive tech mean for the future of advertising campaigns, and how they’ll enrich your own creative vision. Develop your own visual identity, finding inspiration in music, film, art, and human experience. Work with real brands on real briefs, and learn to predict trends — not just react to them.<br/><br/>It’s time to start telling your own story. Let’s create.<br/><br/><strong>Key features</strong><br/><br/><br/>• Collaborate on live projects: Work on live creative projects with the hottest new names in fashion, beauty, music and event promotion, and more!<br/><br/><br/><br/>• Explore the UK’s fashion hotspots: Tour the UK’s fashion hubs, and enjoy an optional second-year trip to one of Europe’s major style capitals.<br/><br/><br/><br/>• Take part in global opportunities: Study abroad with one of our famous international partners, like the Fashion Institute of Technology in New York City.<br/><br/><br/><br/>• Gain hands-on industry experience: You’ll have the opportunity to complete a work experience placement of up to a year in length. Dependent on the duration of your placement, you could gain an additional Diploma or Certificate in Professional Practice.<br/><br/><br/><br/><strong>Employability</strong><br/><br/>We’re constantly delivering new talent to the wide and wild world of fashion promotion. Confident, connected, and industry-ready, our students have found homes in fashion advertising, PR, content creation and publishing, trend forecasting, graphic design, copywriting, account and campaign management, social and entertainment media, and visual merchandising — to name just a few.<br/><br/>You’ll graduate with the skill, vision and commercial savvy to stand out in a competitive field. If you want to find a future in this global industry, a ‘passion for fashion’ alone won’t cut it — you’ll need connections, a keen cultural eye, plenty of hands-on experience, and a great portfolio. That’s exactly what we’ll provide you with. With theoretical knowledge, practical talent, and the support of our award-winning Employability team, you’ll graduate knowing who you are, how you work, and where you want to go.<br/><br/>We’ve got people in every corner of the industry. Today, our former students are working as / at:<br/><br/><br/>• Brand Creative, Uskees<br/><br/><br/><br/>• Account Executive, Here Be Dragons<br/><br/><br/><br/>• Partnership Executive, Lounge Underwear<br/><br/><br/><br/>• Account Manager, Nzime<br/><br/><br/><br/>• Creative Coordinator, TikTok<br/><br/><br/><br/>• Global Product Manager, Boots No. 7<br/><br/><br/><br/>• Marketing and Culture Manager, The Standard<br/><br/><br/><br/>• Paid Social Media Executive, Charlotte Tilbury<br/><br/><br/><br/>• Foresight Analyst, Future Laboratory<br/><br/><br/><br/>• Senior Account Director, W-Communications<br/><br/>