Business and Marketing Management BA (Hons)

Considering a marketing career? Think you’ve got what it takes to be a business leader? Join us to develop expertise in both areas while discovering what it means to think as an entrepreneur and act like a marketing leader.<br/><br/>From consumer behaviour to consultancy, our core modules are designed to cover all the key areas of marketing management and business. Thanks to our diverse expertise, we offer a range of optional modules allowing you to specialise in 1 of the 2 areas. For example, you might focus on leadership or look into omnichannel marketing.<br/><br/>When you’re not learning from our experts in the lecture theatre, you’ll likely be in our Marketing and Social Media Lab. Here you’ll find everything from the latest industry-standard tools like Brandwatch to essential software like Adobe Creative Cloud.<br/><br/>To give you the best chance of success, we talked to a range of employers about what skills they look for when recruiting graduates. We also work with our partners, including JVCKENWOOD UK, to set live briefs so you know what to expect in your first role and put theory into practice.

An award-winning university experience awaits in Oxford this September... <br/><br/>Oxford Brookes is a top 50 UK university (Times Good University Guide 2025) and a global leader in 23 subject areas (QS World University Rankings by Subject 2025). <br/><br/>There's a wide range of undergraduate courses to choose from, and each course offers unique opportunities for growth. Lawyers can practise their defence in mock trials. Accountants and Financiers can gain real-world experience with top employers like Deloitte, Metro Bank, Marriott Hotels, PWC, Chelsea FC, or Apple. And students of Artificial Intelligence can test their skills in Oxford Brookes' very-own custom designed building at the main Headington site. Facilities include digital, computing and robotics labs, and a VR cave.<br/><br/>You'll also be studying in the world's oldest student city! The ultimate blend of stunning architecture, river views and lively nightlife, Oxford is the perfect place to make lifelong memories.<br/><br/>So what are you waiting for? Apply now.