Fashion Business, Brand and Marketing with Integrated Foundation Year BA (Hons)

Fashion Business, Brand and Marketing combines creativity with commercial strategy, offering an industry-focused degree that provides a comprehensive understanding of how the fashion business operates.

Why study this fashion business, brand and marketing degree?
1. Your teaching staff are industry professionals who deliver a cutting-edge curriculum and welcome inspiring industry guest speakers
2. Graduate with a holistic overview of the business of fashion, providing choice and flexibility and enabling you to build a multi‑faceted career
3. Work on live briefs, set by industry professionals starting in year 1 - our partnerships with leading fashion brands like NEXT, Whistles/Hobbs, Harvey Nichols offer you insights into careers in fashion buying, merchandising, marketing and brand management
4. Gain access to covetable industry digital resources: Adobe software, WGSN, LS:N Global, Edited and WWD.
5. Collaborate with other students on cross-disciplinary creative projects, working in teams as you would in the fashion industry.

Integrated Foundation Year
On the Integrated Foundation Year on this course, you will be first introduced to the fundamental principles of fashion. Your foundation year gives you the time, space and support to explore your strengths, build confidence and prepare for the demands of project-based, industry-focused learning. Modules are as follows:

Module 1: Diagnostic exploration - making informed choices
Module 2: Technical - Technical knowledge in practice
Module 3: Specialist - Innovating specialist practice
Module 4: Integration - Integrated practice for progression to Higher Education

After you have completed your Integrated Foundation Year, you will study the following:

Year 1
You will develop core skills in trend forecasting, customer profiling, buying and marketing. You will explore how brand identity is shaped and communicated digitally - while developing your own professional identity within the fashion industry.

Modules may include:
• Fashion Fundamentals



• The Industry



• Now: Trends Tribes Behaviours



• The Buy: Product, Place, Performance



• Creative Marketing and Brand Introduction



• Your Path: Progress, Potential, Plan



Year 2
Year 2 develops your teamwork, through industry collaboration and cross disciplinary working. Youll explore responsible sourcing, brand building and marketing, with industry led briefs in visual and traditional merchandising. You will complete the year with industry experience, all designed to sharpen your problem solving and pitching skills.

Modules may include:
• Industry & Collaboration



• Strategy: Brand Building and Promotion



• Career Catalyst



• Future: Trends, Tribes, behaviours



• Immersive Retail



• Industry Experience



Year 3
Final Year challenges you to think creatively, generate ideas directed by Industry briefs, identify a market gap or opportunity, with market research and a full brand launch plan. Youll also take part in a mock assessment centre and industry interview, leaving truly job-ready.

Modules may include:
• Sprints and Ideation



• White Space: Market, Consumer Competitor



• Your Future: Next Steps, Networking, New Start



• Final Major Project



• Final Major Project Pitch



All modules are subject to revalidation.