Business Management and Marketing with Foundation Year Bachelor of Arts (with Honours) - BA (Hons)

Please check the Sheffield Hallam University website for the latest course information

Course summary

* Study successful business management and marketing theories and principles.

* Understand how businesses operate and drive performance with effective marketing.

* Explore how organisations grow, compete, and why iconic brands succeed.

* Become an independent, creative thinker with strong professional skills in critical analysis, writing, teamwork and data-led decision making.

* Investigate how to build customer value and enhance the digital customer experience.

On our BA (Hons) Business Management and Marketing degree you'll explore the contemporary challenges and strategies of managing and marketing successful businesses in an AI world. You’ll gain real-world experience and have options to specialise in your own area of interest such as experiential marketing, consumer psychology or enterprise. Enter the job market as a resourceful and adaptive professional, ready to lead organisations or start your own venture.

For full details of course modules, assessments, and teaching methods, please visit the course page on our website: https://www.shu.ac.uk/courses/Business-and-management/BA-Honours-Business-Management-and-Marketing-with-Foundation-Year/Full-time/