Digital Marketing Bachelor of Arts (with Honours) - BA (Hons)
Course Overview - Digital Marketing Bachelor of Arts (with Honours) - BA (Hons)
Please check the Sheffield Hallam University website for the latest information.
Course summary
* Learn to plan, evaluate and improve digital marketing activity.
* Study core marketing principles and how digital environments evolve.
* Become an expert at problem framing, critical judgement, creative thinking and ethical decisions.
* Use the latest creative software and analytical tools to design and build campaigns.
* Join dynamic creatives and entrepreneurs in our award-winning enterprise cent...
Please check the Sheffield Hallam University website for the latest information.
Course summary
* Learn to plan, evaluate and improve digital marketing activity.
* Study core marketing principles and how digital environments evolve.
* Become an expert at problem framing, critical judgement, creative thinking and ethical decisions.
* Use the latest creative software and analytical tools to design and build campaigns.
* Join dynamic creatives and entrepreneurs in our award-winning enterprise centre.
This course future-proofs your career in a world dominated by digital marketing. You’ll hit the jobs market with a solid understanding of techniques, channels, audiences and platforms – combined with a strategic, data-driven mindset. You’ll take your learning beyond AI and understand how digital environments shape customer behaviour, brand value and performance.
For full details of course modules, assessments, and teaching methods, please visit the course page on our website: https://www.shu.ac.uk/courses/Marketing/BA-Honours-Digital-Marketing/Full-time
Course Information
2 option s available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
2027-09-20
Campus
Main Site
Application Details
13 January
Application deadline
Provider Details
Codes/info
Course Code
A50-A09
Institution Code
S21
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
96.0
112.0
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example: BBC at A Level DMM in BTEC Extended Diploma. Merit overall from a T level qualification. A combination of qualifications, which may include AS levels, EPQ and general studies
Access to HE Diploma
offer-merit: 15.0
Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| England, Scotland, Northern Ireland, Wales | £10,050 | 2026/27 | Year 1 |
| International, EU | £18,900 | 2026/27 | Year 1 |
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