Digital Media, Culture and Management BA (Hons)

The BA Digital Media, Culture and Management provides an innovative and interdisciplinary education that examines the interplay between digital media, cultural practices, and management principles. This distinctive programme empowers students to critically engage with contemporary management challenges while acquiring essential skills in digital media production and cultural analysis.<br/><br/>In the Digital Media component, students explore how digital technologies influence communication, creativity, and cultural engagement within organisational and global contexts. The curriculum encompasses a wide range of topics, including social media dynamics, digital storytelling, content creation, and the impact of digital platforms on cultural representation and identity. Students learn to critically analyse digital media texts and practices, investigating how technology shapes the production and dissemination of cultural content. Practical training in digital media production equips students with the skills necessary to create impactful digital work, enhancing their understanding of the contemporary media landscape and its implications for management and organisational culture.<br/><br/>The Management component provides students with a comprehensive understanding of management theories, practices, and strategies in a globalised world. The curriculum covers essential topics such as organisational behaviour, strategic management, marketing, and entrepreneurship, enabling students to explore the dynamics of managing organisations in diverse cultural settings. Students engage with key themes such as leadership, innovation, and ethical decision-making, examining how cultural factors influence management practices and organisational effectiveness. This component encourages critical reflection on contemporary management issues and the ways in which cultural and digital factors shape business environments.<br/><br/>By integrating these two disciplines, the BA Digital Media, Culture and Management programme equips graduates with a unique blend of critical analytical skills, management insight, and digital literacy. This interdisciplinary approach prepares students for diverse career opportunities in media, cultural management, business development, marketing, and consultancy, empowering them to contribute meaningfully to discussions about the role of digital media in shaping organisational narratives and cultural identities.