Sport, Media and Culture with a Foundation Year BA

Our new four Sport, Media and Culture, BA (Hons) with a Foundation Year degree programme equips you with a future career as a professional sports content creator and communicator across the contemporary sports mediascape.<br/><br/>Your first year will be spent as a Foundation Year, giving you an exciting introduction into the humanities and social sciences, before progressing on to the full degree programme. This is aimed at those who need a little more support after further education or if you are returning to education after a gap.<br/><br/>This highly practical course allows you to study subjects such as sports journalism, sports commentary, and sports promotion. Through the study of theoretical constructs such as fandom, sports journalism, national identity and sports narratives, you will see how our abiding interest in sport has shaped how we view the world.<br/><br/>In addition to a socio-cultural investigation of sport and sports media, you will develop a robust understanding of the contemporary sports mediascape. This course has been developed to ensure you will graduate as a skilled and competent sports content creator, equipped with journalistic skills, and adept at creating and promoting multi-media sports-focused content, from podcasts to match reports and from sports commentary to promotional sports communication strategies. On completion of the programme, you will know how to find an interesting and compelling sports news story, write that story for publication, film and/or record that story for broadcast or for a your podcast, edit the package so that it can be broadcast in various formats, and know how to drive audiences and promote that story.<br/><br/>In addition to a socio-cultural investigation of sport and sports media, you will develop a robust understanding of the contemporary sports mediascape. This course has been developed to ensure you will graduate as a skilled and competent sports content creator, equipped with journalistic skills, and adept at creating and promoting multi-media sports-focused content, from podcasts to match reports and from sports commentary to promotional sports communication strategies. On completion of the programme, you will know how to find an interesting and compelling sports news story, write that story for publication, film and/or record that story for broadcast or for a your podcast, edit the package so that it can be broadcast in various formats, and know how to drive audiences and promote that story.<br/><br/>Developed with employability as one of its cornerstones, the degree programme includes opportunities to undertake a range of sports communication placement options. Outside of your studies you will also be part of a supportive student community and will be able to get involved in many different sports clubs and societies including the Media society. Find out more about this course: