Public Relations and Media with a Foundation Year BA (Hons)

Our BA Public Relations and Media with a Foundation Year blends critical theory with practical experience, giving you the skills to analyse, create, and innovate across PR, journalism, digital media, and film. The foundation year offers a supportive introduction to university-level study, helping you build essential academic skills before progressing to the full degree.<br/><br/>PR today is far more than press releases. This programme focuses on digital PR, social media strategy, and PR as a key management function within corporate communications. You will gain hands-on experience with industry-standard tools, from content creation and influencer marketing to social media analytics. Practical projects and authentic assessments prepare you to manage campaigns, online reputation, and digital communications in a fast-changing environment.<br/>In an era of instant communication and heightened scrutiny, crisis management is essential. Through real-world case studies, simulations, and strategic exercises, you will learn how to respond swiftly and effectively to emerging issues.<br/><br/>PR is a collaborative discipline that intersects with journalism, marketing, and media production. You will also study these areas to understand integrated communications and work confidently in cross-functional teams. Ethical practice and social responsibility are central to the programme, with a focus on transparency, corporate social responsibility, and tackling challenges such as misinformation and brand authenticity.<br/><br/>Bilingual study options in English and Welsh provide a unique advantage, enhancing your career prospects and opening doors to opportunities across Wales and beyond.<br/><br/>You will be based on our stunning Singleton Park Campus, overlooking Swansea Bay on the edge of the Gower Peninsula.<br/><br/>We pride ourselves in preparing you for life beyond university. We are able to do this by using our connections to industry, and our emphasis on the particular interpersonal skills that our industry panel identify as key within their recruitment processes.