Football Business and Media with Foundation Year BA (Hons)

Degree Overview
On this degree course you will explore facets of media communications and develop understanding of the relationships between industry stakeholders. You will also gain contextual insight into how public relations and journalism relate to the business of sport.

UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics.

Degree Content
The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders.

You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.

Studying at UCFB comes with a number of valued benefits to enhance your career and employment opportunities through our Employability and Career Planning provision.

Teaching Locations
UCFB Wembley
• Wembley Stadium



• Arch View House, First Way



UCFB Manchester Campus
• Quay Plaza



• Exchange Quay



In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

Degree Specifications
University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Career Prospects
This degree provides UCFB students with an insight into how public relations and media relate to the business of football and the wider sports industry with career opportunities as wide and varied as media and marketing manager, digital media executive, social media strategist, football data analyst and match day commentator. Graduates have the ability to rise to senior managerial roles due to the management aspect of the degree.

Graduates of the BA (Hons) Football Business and Media degree have gone on to work in roles for organisations such as:


- talkSPORT – Journalist


• EFL – Social Media Manager



• Liverpool FC – Senior Partnership Operations Executive



• Manchester City – Business Development Manager



• ITV Sport – Researcher



• Fulham FC – Social Media and Content Executive



• Premier League Productions IMG – Production Coordinator



• The FA – Media Operations Assistant



UCFB Employability & Career Planning Programme
Over 90% of UCFB graduates are in employment within six months of graduating, with 62% of those graduates working within the global sports industry.

At UCFB, your career starts from day one. Alongside your academic studies, our Employability & Career Planning programme supports your development, helping you build the skills, experience and confidence to succeed in the sports industry.

Through a range of tailored opportunities - including best-in-class industry guest speakers, Premier Events, and work-based learning - you’ll gain valuable real-world insight and connections. With ongoing career support and access to placements, you’ll graduate as a well-rounded, career-ready professional.

Score your dream job at UCFB.

UCFB is proud to be the first higher education institution in the world dedicated to the delivery of university degrees in the football and sports industries. Think specialist study in Multimedia Sports Journalism, Sport Psychology, Sports Business and Broadcasting, Football Coaching and more.

And the stats talk for themselves! An outstanding 90% of UCFB undergraduates find full-time employment within 6-9 months of graduating. 62% of those graduates are working within Football and Sport, and have worked at all 92 Premier League and English Football League (EFL) clubs.

UCFB has two campus locations in Wembley and Manchester. Picture expert lectures from industry experts, meeting new people equally as passionate about sport as you, and experiencing life in two of Britain’s most vibrant student cities and global sporting capitals… that’s what you can expect from UCFB.

So what are you waiting for? Register your interest today to unlock the experience of a lifetime.