Business Management with Digital Marketing BSc (Hons)

This course prepares you for managerial roles across a range of business environments while offering specialisation in digital marketing. You study the core areas of business management including strategy; leadership; innovation; decision making; responsible management; and entrepreneurship. You also develop your skills in digital marketing, learning what it takes to deliver consistent and effective messaging to key audiences and build positive brand association. <br/><br/><strong>Facilities and Specialist Equipment</strong><br/>• New, state-of-the-art business analytics suite to support data analytics, big-data, data mining, digital marketing, SEO and other management skills. <br/><br/><br/><br/>• Our Reuters trading room, reacting to live ‘stock-market’ data. <br/><br/><br/><br/>• Semrush software so you can practise your digital marketing skills for campaign management. <br/><br/><br/><br/>• Other software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice. <br/><br/><br/><br/>• Access databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).<br/><br/><br/><br/>• Access to Sage, Refinitiv Workspace and the econometrics software STATA. <br/><br/><br/><br/>• Gain competencies in key digital skills such as Excel through SIMnet, our Microsoft Office training platform.<br/><br/><br/><br/><strong>Your Student Experience</strong><br/>• Gain a sought-after specialism on a course that gives you the flexibility to change pathway option at the end of your first year. <br/><br/><br/><br/>• Learn from research-driven academics actively involved in consultancy work. <br/><br/><br/><br/>• Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate. <br/><br/><br/><br/>• Access virtual business-management simulation software that allows you to participate in running a business and experience collaborative working. <br/><br/><br/><br/>• Benefit from marketing visits from industry experts. Recent marketing visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly. <br/><br/><br/><br/>• Our student-led, CIM-affiliated Marketing Club organises field trips, events and workshops across a wide range of marketing areas; recent workshops include Neuromarketing; AI in Marketing; and Influencer Marketing. <br/><br/><br/><br/>• Gain professional insights with field trips to see business management and marketing in action at a broad range of companies including digital marketing agencies and museums such as the Museum of Brands.<br/><br/>