Business Management with Digital Marketing (with Foundation Year) Bachelor of Science (with Honours) - BSc (Hons)

This course equips you with the knowledge, skills and professional competency to work confidently as a manager in a digitally dependent business environment while also offering you the opportunity to develop a specialism in digital marketing. The course builds your knowledge and practical skills in general business management subjects such as strategy, policy, design, innovation and entrepreneurship. You explore how business has evolved in recent years as well as studying the transformational practices that are reshaping current business models, particularly sustainable business practices.

Foundation Year\
In the Foundation year, you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree. It provides a balance between content related to your chosen subject and the range of wider skills required for undergraduate study. This is an integrated four-year degree, with the foundation year as a key part of the course. You will be required to pass the foundation year in order to progress to the first year of your degree. This course is ideal for those who do not meet our standard entry requirements or those with a non-standard educational background. It will allow you to graduate with a full undergraduate degree in your chosen subject in four years.

Facilities and specialist equipment

* New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills.

* Our London Stock Exchange Group (LSEG) trading room, where you can react to live ‘stock-market’ data.

* Specialist marketing analytics software so you can practise your digital marketing skills for campaign management.

* Other software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice.

* Access databases such as the Institute of Data and Marketing (IDM).

* Access to Sage, LSEG data platform and the econometrics software STATA.

* Gain competencies in key digital skills such as Excel through our Microsoft Office training platform.

Your student experience

Gain a sought-after specialism on a course that gives you the flexibility to change pathway option at the end of your first year.

Learn from research-driven academics actively involved in consultancy work.

Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.

Access virtual business-management simulation software that allows you to participate in running a business and experience collaborative working.

Benefit from marketing visits from industry experts. Recent marketing visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly.

Our student-led, CIM-affiliated Marketing Club organises field trips, events and workshops across a wide range of marketing areas; recent workshops include Neuromarketing; AI in Marketing; and Influencer Marketing.

Gain professional insights with field trips to see business management and marketing in action at a broad range of companies including digital marketing agencies and museums such as the Museum of Brands.