Marketing and Management Bachelor of Arts (with Honours) - BA (Hons)

Course Overview

Why BA Marketing and Management at UEA?

Marketing demands creativity, data literacy, and commercial awareness in a fast-changing digital economy. UEA’s Marketing and Management degree combines industry‑relevant learning, management insight, and the freedom to shape your future.

Why choose UEA

* Marketing & Leadership: Build in-demand marketing skills alongside a strong grounding in management and leadership

* Choose your modules: Choose from a wide range of modules to develop expertise aligned with your passions and career ambitions

* Tech-driven learning: Engage with live briefs, real business challenges, and industry-informed assessments shaped by the tech revolution

What is BA Marketing and Management?

Marketing is a fast-moving discipline transformed by digital platforms and changing consumer behaviour.

This course explores how organisations design, deliver, and measure effective marketing strategies.

You’ll study core marketing principles alongside management, leadership, and organisational decision-making.

Learning focuses on developing innovative, sustainable campaigns informed by research and industry practice.

Based at Norwich Business School, you’ll learn in a supportive, international environment. You’ll apply your learning through extracurricular business activities that enhance your confidence and employability

Disclaimer

Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk