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Advertising and Digital Marketing BA (Hons)
Course Overview - Advertising and Digital Marketing BA (Hons)
This programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client side or in creative agencies. This degree has an emphasis on academic underpinning as well as a high degree of creative and digital skills. Students will be expected to operate at a strategic campaign planning level, whilst also acquiring practical skills such as copywriting, video edi...
This programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client side or in creative agencies. This degree has an emphasis on academic underpinning as well as a high degree of creative and digital skills. Students will be expected to operate at a strategic campaign planning level, whilst also acquiring practical skills such as copywriting, video editing and basic digital design as well as a knowledge of and practical application of marketing technology.
Course Information
3 options available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
09/2025
Campus
Main Site
Course Address
University Admissions Service
College Lane
Hatfield
AL10 9AB
Application Details
Provider Details
Codes/info
Course Code
N595
Institution Code
H36
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
Access to HE Diploma
112-120 UCAS points
International Baccalaureate Diploma Programme
112-120 UCAS points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
GCSE/National 4/National 5
English Language 4/C Maths 4/C
A level
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Fees and funding
| Region | Costs | Academic Year | Year | |
|---|---|---|---|---|
| England, Northern Ireland, Scotland, Wales | £9,250 | 2025/26 | Year 1 |
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