Business Analytics and Artificial Intelligence BA (Hons)

The BSc (Hons) Business Analytics and Artificial Intelligence degree is designed to equip you with the essential skills, knowledge and practical experience needed to thrive at the intersection of AI and business. The curriculum focuses on applying cutting-edge AI and data analytics tools to real-world business challenges, preparing you to excel in dynamic, technology-driven environments. Aimed at students aspiring to build careers in AI and business analytics, the course provides a strong foundation in AI and data-driven decision-making, preparing you for diverse career pathways in a range of industries and roles.<br/><br/>The programme is shaped by extensive consultation with industry stakeholders to ensure it aligns with current market needs and expectations. It prepares you for roles such as business analyst, data analyst, marketing analyst, AI specialist, and digital transformation specialist, equipping you with the skills to drive innovation and success across various sectors. By integrating theoretical insights with practical problem-solving, you’ll be well-prepared to lead and innovate in the evolving field of business analytics and AI.<br/><br/>You will have access to co-curricular activities that enhance your learning and career prospects. Take part in hackathons, AI challenges and competitions to apply your skills in real-world scenarios. Industry guest lectures and workshops will offer insights and networking opportunities, while professional certifications in tools such as Python and Tableau will boost your expertise. If youre interested in research, you can engage in R&D projects with faculty or industry partners to develop innovative AI solutions.<br/><br/><strong>Why choose this course?</strong><br/><br/>Employability-driven: Tailored for the future, this programme helps students gain real-world skills, industry certifications and a network of top employers. Careers workshops, placements and strong industry ties ensure readiness for the job market.<br/><br/>Inclusive learning: Learn in a welcoming environment, with academic and personal support allowing you to succeed inside and outside the classroom.<br/><br/>Future-ready skills: Graduate with critical thinking, problem solving and adaptability skills to succeed in the evolving AI and business landscape.<br/><br/>Innovation opportunities: Students are encouraged to innovate through entrepreneurship and collaborative projects that give exposure to emerging technologies.<br/><br/>Co-curricular opportunities: Build confidence, networks and practical expertise through a range of co-curricular activities.