Global Marketing (Top-Up)

Why Global Marketing?
With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business.

If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business.

How will you learn?
You will learn through practical application and delivered lectures, workshops, seminars and group work sessions
* We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.


* Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.


* Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.


* You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.


Reasons to study Global Marketing (Top-Up)
1. Previous graduates from this subject area have gone on to work in organisations such as E.ON, Sainsbury's, Haribo, The Body Shop and Redrow Homes.
2. Our staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees and who hold teaching qualifications (HESA 2022). So, you'll learn from some of the best.
3. Study at an AACSB International accredited Business School. Globally, less than 6% of institutions offering business degrees achieve this accreditation.

Take charge of your future through Clearing and find your place at the University of Huddersfield.

As a student here, you’ll benefit from inspirational teaching and access to innovative facilities and high-quality teaching and learning spaces, across two close-knit campuses, located right in the heart of Huddersfield town.

The University of Huddersfield focuses on preparing you for real-world experiences in your field, with simulated workspaces such as TV and radio studios, a trading room, and mock law court and hospital facilities.

As an undergraduate student, you’ll have the opportunity to undertake professional work-related experience whilst studying at Huddersfield. Students have gained invaluable experience both in the UK and internationally, working for brands such as Honda, BT, Siemens and PwC, to name but a few. Huddersfield also offer the Global Professional Award alongside your degree so you can gain valuable skills and attributes that employers are looking for.

Located in the foothills of the Pennines and surrounded by beautiful countryside, Huddersfield is a beautiful, student-friendly town with plenty for you to explore and it enjoys a low cost of living, meaning you'll have more to do more!

Get your application ready for an award-winning university with a thriving and welcoming student community.