Business and Marketing Bachelor of Science (with Honours) - BSc (Hons)

Business and Marketing

How do you launch a successful marketing career in a digital-first world?

At Kent Business School, you’ll explore how to build brands, connect with audiences, and use data to make ethical and strategic decisions.

Our BSc Business and Marketing course combines critical thinking with real-world practice. Opportunities to work on live briefs, pitch to clients, and analyse consumer data across platforms like TikTok, Instagram and YouTube are examples of learning methods that simulate a real career experience.

You’ll explore topics from digital strategy to consumer behaviour and can tailor your degree through specialist modules or a year in industry.

Accredited by the Chartered Institute of Marketing (CIM), this course helps you graduate career-ready with professional recognition.

Whether you're driven by creativity, curiosity or commercial ambition, you’ll gain the insight and practical skills to thrive in a fast-evolving, digital-first world.

Year in Industry

Taking a year in industry in the UK or abroad is the perfect way to put into practice the skills you’ve learnt, and build important industry connections.

Year Abroad

Expand your horizons and tailor your degree to suit you with a year abroad, where you'll study at one of our partner institutions for a year. Studying abroad helps you grow in confidence and enhances your employability. You'll make friends in the country you're studying in and meet other adventurous students from around the world.

Foundation Year

A course with a Foundation Year provides a pathway into degree-level study for students from a wide range of educational backgrounds and qualifications. It is the perfect option if you have school-leaving qualifications below the level required for direct entry onto a degree programme. It offers one year of full-time study prior to the start of your BSc course.