Business and Management (Marketing) BSc (Hons)

Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.<br/><br/>This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.<br/><br/>You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:<br/><br/><br/>- marketing communications<br/><br/><br/>- digital marketing<br/><br/><br/>- branding theory and practice<br/><br/><br/>- consumer behaviour<br/><br/><br/>- optimising marketing performance.<br/><br/><br/>As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.<br/><br/>Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:<br/><br/><br/>- international strategy<br/><br/><br/>- organisational behaviour<br/><br/><br/>- operations<br/><br/><br/>- entrepreneurship<br/><br/><br/>- data analytics<br/><br/><br/>- human resource management<br/><br/><br/>- accounting.<br/><br/><br/>You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.<br/><br/>Throughout your studies, you will:<br/><br/><br/>- explore the interdisciplinary nature of business<br/><br/><br/>- apply the skills and knowledge you learn to current business problems<br/><br/><br/>- study the emerging challenges facing global markets.<br/><br/><br/>Choose BSc Business and Management (Marketing) at Henley Business School<br/>- This programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes.<br/><br/><br/>- Ranked 16th for Business and Management in the Guardian University Guide, 2024.<br/><br/><br/>- Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).<br/><br/><br/>For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-marketing