










Explore technology and big data in a wider business context – and gain valuable real-world experience – with our BSc Business and Management (Data Analytics and Digital Business) with Placement Year degree.
This flexible, four-year course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world. An integrated Placement Year provides a fantastic opportunity to pu...
Explore technology and big data in a wider business context – and gain valuable real-world experience – with our BSc Business and Management (Data Analytics and Digital Business) with Placement Year degree.<br/><br/>This flexible, four-year course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career.<br/><br/>Your core modules will cover:<br/><br/><br/>- business data analytics<br/><br/><br/>- information systems<br/><br/><br/>- business applications development<br/><br/><br/>- technology advisory practices<br/><br/><br/>- project management.<br/><br/><br/>You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:<br/><br/><br/>- international strategy<br/><br/><br/>- marketing<br/><br/><br/>- organisational behaviour<br/><br/><br/>- operations<br/><br/><br/>- entrepreneurship<br/><br/><br/>- human resource management<br/><br/><br/>- accounting.<br/><br/><br/>You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.<br/><br/>Throughout your studies, you will:<br/><br/><br/>- explore the interdisciplinary nature of business<br/><br/><br/>- apply the skills and knowledge you learn to current business problems<br/><br/><br/>- study the emerging challenges facing global markets.<br/><br/><br/>Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).<br/><br/>In your third year, you’ll have the opportunity to gain valuable experience in a real-world setting with our Work Placement module.<br/><br/>We will support you to find and secure a placement that’s right for you.<br/><br/>As well as enriching your studies, an industry placement can be an excellent way to:<br/><br/><br/>- deepen your knowledge and develop new skills<br/><br/><br/>- build a network of industry contacts<br/><br/><br/>- boost your employability with new experiences<br/><br/><br/>- learn more about the sector you may wish to enter.<br/><br/><br/>For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-data-analytics-and-digital-business-with-placement-year
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
10/2025
Campus
Main Site
Provider Details
Codes/info
Course Code
NG13
Institution Code
R12
Points of Entry
Year 1
Not Accepted
A,A,B,B,B
D:30,M:15
DDD
H2,H3,H3,H3,H3
GCSE Maths B (or 5), English Language or English Literature B (or 5). GCSE Physics or IT B (5) is acceptable in lieu of GCSE Maths.
DD
The Pearson BTEC Level 3 National Diploma is only accepted when taken alongside one other acceptable level 3 qualification such as an A level or BTEC Level 3 National Extended Certificate.
DD
The Cambridge Technical Diploma is only accepted when taken alongside one other acceptable level 3 qualification such as an A level or Cambridge Technical Introductory Diploma.
DDD
A,B,B
D3,M2,M2
B
In recognition of the excellent preparation that the Extended Project Qualification provides to students for University study, we now include achievement in the EPQ as part of a formal offer. Eligible applicants would receive two offers, our usual offer plus an alternative offer of a B in the EPQ and one grade lower in their A level subjects
D,D,D
The Pearson BTEC Level 3 National Extended Certificate can also be accepted when taken alongside other acceptable level 3 qualifications e.g. two A levels or a BTEC National Diploma.
D,D,D
The Cambridge Technical Introductory Diploma can also be accepted when taken alongside two other acceptable level 3 qualifications e.g. two A levels or a Cambridge Technical Diploma.
Not Accepted
Not Accepted
D,D,D
The Cambridge Technical Extended Certificate can also be accepted when taken alongside two other acceptable level 3 qualifications e.g. two A levels or a Cambridge Technical Diploma.
A,B,B
A
B
The Advanced Welsh Baccalaureate Skills Challenge Certificate will be accepted in lieu of one A Level at the grade achieved.
Find more courses from University of Reading with our undergraduate course search.
20
Mar, 2025
Undergraduate Campus Tour
27
Mar, 2025
Undergraduate Campus Tour
3
Apr, 2025
Undergraduate Campus Tour
Request More Information
Request Information Request Information
Any questions about a specific university or course? Request some information and find out everything you need to know.
Region | Costs | Academic Year | Year | |
---|---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,535 | 2025/26 | Year 1 | |
EU, International | £25,250 | 2025/26 | Year 1 |
Order Free Prospectuses
The ideal way to read about detailed course information is with a university prospectus. Request a FREE prospectus and learn more about this course today.