**Our BA Digital Media programme will immerse you in one of the fastest growing sectors of the creative industry, and equip you with the valuable skills, knowledge and experience needed for a career in the digital and new media.**<br/><br/>Our innovative programme will shape you into a digital media professional who can design cross-platform digital communication products such as digital campaigns, websites, mobile apps and games, and immersive and interactive experiences in a variety of contexts.<br/><br/>This option has includes a foundation year, which will provide you with a sound introduction to key elements needed for studying Digital Media at degree level. This will provide you with a thorough and supportive academic preparation for study. The foundation year is carefully designed to build confidence in your abilities, develop essential academic and study skills, and provide you with the subject specific knowledge essential for success.<br/><br/>**Why this course?**<br/><br/>• Silver in the 2023 Teaching Excellence Framework (TEF) for delivering high quality teaching, learning and outcomes for its students.<br/>• We offer a safe, green campus located in the heart of southwest London: giving you the best of both worlds.<br/>• Roehampton is a modern university with community at its heart. Each student becomes part of a friendly community in one of our four historic colleges.<br/><br/>**About this course**<br/><br/>Our BA Digital Media programme will immerse you in one of the fastest growing sectors of the creative industry, and equip you with the valuable skills, knowledge and experience needed for a career in the digital and new media.<br/><br/>Our innovative programme will shape you into a digital media professional who can design cross-platform digital communication products such as digital campaigns, websites, mobile apps and games, and immersive and interactive experiences in a variety of contexts<br/><br/>BA Digital Media is shaped by the demands and requirements of the digital media industry, providing students with an innovative learning experience that is directly relevant to the sector.<br/><br/>You will be at the forefront of technically driven creation, learning how to create graphic and interactive interfaces, and plan and design immersive digital experiences. You will be taught how to use digital methods and techniques to research digital audiences; how to design and manage online advertising and campaigns; how to develop digital products using a wide range of platforms and professional tools such as motion and web graphics, non-linear story-telling, design for multimedia, UX and game design; and how to use industry standard software such as Adobe Creative Cloud and various game engines. You will also be given the opportunity to learn how to code in Java and HTML.<br/><br/>**Skills**<br/><br/>This innovative course will shape you into a digital media professional who can design cross-platform digital communication products, such as digital campaigns, websites, mobile apps, and immersive and interactive experiences in a variety of contexts.<br/><br/>BA Digital Media is shaped by the demands and requirements of the digital media industry, providing you with an innovative learning experience that is directly relevant to the sector.<br/><br/>You will be at the forefront of technically driven creation, learning to create graphic and interactive interfaces, and plan and design immersive digital experiences.<br/><br/>**Career opportunities**<br/><br/>You will be well equipped to work in a broad spectrum of roles, including digital editor and writer, digital communication manager, web designer, digital campaign manager, social media content manager, online PR manager, customer experience manager, online advertiser, digital assets curator, UX [user experience] designer, interactive media designer and digital project manager.