Fashion Marketing with Management BA (Hons)
Course Overview - Fashion Marketing with Management BA (Hons)
About this course
As a business course within an art school setting, BA Fashion Marketing with Management offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world. Explore the global retail environment and the challenges it faces, and how trends can support planning for fashion businesses. You’ll discover key aspects of consumer behaviour, digital marketing, marketing, product management and creative strategy.
Our academics’ strong professional links mean you’ll also have unr...
About this course<br/>As a business course within an art school setting, BA Fashion Marketing with Management offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world. Explore the global retail environment and the challenges it faces, and how trends can support planning for fashion businesses. You’ll discover key aspects of consumer behaviour, digital marketing, marketing, product management and creative strategy.<br/><br/>Our academics’ strong professional links mean you’ll also have unrivalled exposure to industry through guest lectures, company project briefs and visits to leading brands in the UK and overseas. You will graduate with strategic marketing skills, including exceptional digital marketing know-how, to pursue emerging roles in industry. Upon graduation, you’ll be equipped for careers across fashion and associated lifestyle sectors, from sustainable to luxury brands. With a strong foundation in equitable, sustainable, and forward-thinking marketing practices, you’ll be prepared to shape the future of global industries. <br/><br/>Key features of the course:<br/>• Access to industry-standard studio spaces.<br/><br/><br/><br/>• Dedicated support for communication and visualisation skills, which are essential for storytelling, brand development, and consumer engagement.<br/><br/><br/><br/>• Take part in live projects, interdisciplinary collaborations, and real-world case studies.<br/><br/><br/><br/>• Opportunities to engage with diverse communities, industry professionals, and international networks.<br/><br/><br/><br/>Student Support<br/>Throughout your study, you’ll be supported by industry experienced academic, technical, and research staff. The curriculum is based on market intelligence from industry partners, which means you’ll leave this course with a skillset relevant to today’s evolving job market.<br/><br/>Further information<br/>The BA Fashion Marketing with Management is a three-year, full-time course at our Winchester School of Art. You can also apply to add a year abroad or year in industry, extending your degree to four years. This course offers the option of certified accreditation with The Institute of Data and Marketing (IDM) is a member of the United Kingdom Fashion and Textiles (UKFT) and the British Fashion Council (BFC) . For details, visit our course page.
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
21/09/2026
Campus
Winchester School of Art
Application Details
Provider Details
Codes/info
Course Code
WN25
Institution Code
S27
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
Not Accepted
Scottish Higher
We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject). Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4 We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Access to HE Diploma
60 credits overall in an art related subject with a minimum of 45 credits at level 3. Out of the 45 credits at level 3, Distinction in 24 credits and Merit in 21 credits
International Baccalaureate Diploma Programme
30
Pass, with 30 points overall with 15 points at Higher Level Applications where Higher Level subjects have been studied without the full Diploma, will also be considered on a case by case basis. International Baccalaureate Career-related Programme (IBCP): Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
H2,H2,H3,H3,H3,H3
GCSE/National 4/National 5
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Scottish Advanced Higher
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information. Applicants are advised to contact Admissions for more information.
Cambridge International Pre-U Certificate - Principal
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
A level
WJEC Level 3 Advanced Skills Baccalaureate Wales
B
BBB from three A levels or BB from two A levels and B from the Advanced Skills Baccalaureate Wales. Offers typically exclude General Studies and Critical Thinking.
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Fees and funding
| Region | Costs | Academic Year | Year | |
|---|---|---|---|---|
| England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,535 | 2025/26 | Year 1 | |
| EU, International | £24,800 | 2025/26 | Year 1 |
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