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Luxury Brand Management Bachelor of Arts (with Honours) - BA (Hons)
Course Overview - Luxury Brand Management Bachelor of Arts (with Honours) - BA (Hons)
Summary
BA Luxury Brand Management at Winchester School of Art offers a distinctive opportunity to study the future of luxury at a leading Russell Group university. Combining creative innovation, cultural insight and strategic business thinking, the course prepares you to lead within one of the world’s most dynamic and fast evolving global industries.
Luxury today extends far beyond products. It is about experience, identity and how brands connect with people in a rapidly changing world. Throughout the programme, you will explore the global luxury ...
Summary
BA Luxury Brand Management at Winchester School of Art offers a distinctive opportunity to study the future of luxury at a leading Russell Group university. Combining creative innovation, cultural insight and strategic business thinking, the course prepares you to lead within one of the world’s most dynamic and fast evolving global industries.
Luxury today extends far beyond products. It is about experience, identity and how brands connect with people in a rapidly changing world. Throughout the programme, you will explore the global luxury sector across fashion, beauty, automotive, wellness, watches, jewellery, travel and hospitality, examining how luxury brands are built, managed and reimagined through sustainability, digital innovation and evolving consumer expectations.
Alongside immersive international field trips, which are built into the course fees and embedded within the curriculum, you will develop the strategic, creative and commercial skills most sought after across the luxury industry. These include luxury brand strategy, digital marketing, consumer analysis, brand communication, client experience management and creative business strategy. Through live industry projects, collaborative learning and specialist workshops, you will gain practical experience responding to real world challenges and opportunities shaping the future of luxury.
The programme places strong emphasis on sustainability, ethical practice and personalised luxury customer experiences, preparing graduates to lead within an increasingly responsible and globally aware industry. Whether you aspire to work for an international luxury brand, become a marketing or sustainability specialist, or launch your own venture, you will graduate with the knowledge, confidence and professional experience to succeed.
Key features of the course
• International field trips are included within course fees and integrated into the curriculum, offering immersive access to global luxury hubs, exhibitions and businesses.
• Study luxury brand management at a globally recognised Russell Group university and leading art school.
• Develop industry ready skills through specialist workshops in luxury brand management, digital marketing and creative innovation.
• Work on live collaborative projects with luxury brands and industry partners, gaining valuable real world experience.
• Explore sustainability, ethical practice and evolving consumer culture as key drivers shaping the future of luxury.
• Access the Winchester Luxury Research Group and engage with contemporary luxury industry research and debate.
• Access WSA Exchange, Winchester School of Art’s enterprise unit, supporting entrepreneurial ambitions, freelance practice and business development.
Student support
At Winchester School of Art, you will become part of a creative and supportive community. You will be taught by experienced academics and industry professionals who bring contemporary global luxury sector insight directly into your learning.
Alongside your studies, you will have access to dedicated wellbeing services, peer support, personal tutoring and careers guidance, helping you develop both personally and professionally throughout your degree.
Further information
BA Luxury Brand Management is a three year full time degree based at Winchester School of Art. You can also choose to extend your studies with a year abroad or a year in industry, graduating with additional international and professional experience.
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
2027-09-20
Campus
Winchester School of Art
Application Details
Provider Details
Codes/info
Course Code
A75-D73
Institution Code
S27
Points of Entry
Year 1
Entry Requirements
A level
Offers typically exclude General Studies and Critical Thinking.
UCAS Tariff
Not accepted
Scottish Higher
We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject). Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4" We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3 of which 18 credits must be at Distinction and 27 credits at Merit.
GCSE/National 4/National 5
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)
Scottish Advanced Higher
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information. Applicants are advised to contact Admissions for more information.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Distinction, Merit in the BTEC National Diploma plus B in an A level, or Distinction, Distinction in the BTEC National Diploma plus C in an A level.
International Baccalaureate Diploma Programme
Pass, with 28 points overall with 14 points at Higher Level. Applications where Higher Level subjects have been studied without the full Diploma, will also be considered on a case by case basis. International Baccalaureate Career-related Programme (IBCP): Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
WJEC Level 3 Advanced Skills Baccalaureate Wales
BBC from three A levels or BB from two A levels and C from the Advanced Welsh Baccalaureate Offers typically exclude General Studies and Critical Thinking.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Distinction, Distinction, Merit in the BTEC National Extended Diploma.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Distinction in the BTEC National Extended Certificate plus BC in two A levels, or Merit in the BTEC National Extended Certificate plus BB in two A levels.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Not accepted
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Fees and funding
| Region | Costs | Academic Year | Year | |
|---|---|---|---|---|
| EU, International | £0 | 2026/27 | Year 1 | |
| Channel Islands, England, Northern Ireland, Wales, Scotland, Republic of Ireland | £10,050 | 2026/27 | Year 1 |
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