Marketing Communications with AI Integration BA (Hons)

The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.<br/><br/>You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.<br/><br/>You will learn about consumer behaviour, customer relationships, branding and how to conduct and interpret the insight needed to inform communications and track the success of marketing campaigns. You’ll gain hands-on experience developing creative strategy by working on live client briefs from external marketers or, for example, designing an advert as part of a woke advertising campaign.<br/><br/>Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual work stations that students can connect to, using laptops and mobile phones to present their campaigns.<br/><br/>You could go on to work for a marketing communications department in-house for an organisation or you could choose to specialise in advertising, public relations (PR), brand management, direct and digital marketing for a creative agency or as a freelancer.

The University of Westminster is a global university in London with a supportive and welcoming community of over 20,000 students from over 160 countries. <br/><br/>Students receive tailored support through personal tutors, mentoring from industry professionals and access to Zone29 - a nine-storey hub for enterprise and career success offering placements, events and one-to-one advice. You can also look forward to opportunities for UK and international travel and free perks like breakfast, gym membership and a wide range of student clubs to support your wellbeing. <br/><br/>Westminster was ranked number 1 in the UK for work-based learning (Forage UK University and Educator Awards 2023) and shortlisted for Best Entrepreneurial Initiative at the London Higher Awards in 2024. They were awarded TEF Silver in the 2023 teaching excellence framework. They have been rated Silver for Student Experience and Student Outcomes, indicating a very high standard in these areas.