
Business Management (Marketing) BA (Hons)
Course Overview - Business Management (Marketing) BA (Hons)
Technological advancements continuously create new marketing channels and trends, prompting businesses to seek insights from marketing experts.
This is why marketing and advertising consistently rank among the fastest-growing industries worldwide. Marketing is inherently data-driven. The industry relies on market research, consumer insights, databases, information systems, digital communications, advanced geo-demographic segmentation, and a deep understanding of buyer psychology.
In this dynamic degree program, you will explore every aspect of marketing to prepare ...
Technological advancements continuously create new marketing channels and trends, prompting businesses to seek insights from marketing experts.<br/><br/>This is why marketing and advertising consistently rank among the fastest-growing industries worldwide. Marketing is inherently data-driven. The industry relies on market research, consumer insights, databases, information systems, digital communications, advanced geo-demographic segmentation, and a deep understanding of buyer psychology.<br/><br/>In this dynamic degree program, you will explore every aspect of marketing to prepare you for professional roles across the industry. The curriculum is regularly reviewed to stay current with the rapid changes in this field.<br/><br/>Additionally, you will have the chance to apply your learning to real-world marketing practices through:<br/><br/>Switch 23: Our state-of-the-art digital marketing lab is designed to replicate a creative agency, providing you with hands-on experience.<br/>Field trips and project-based work: Previous students have studied tourism marketing in Paris and developed marketing campaigns to promote the Tower of London.<br/>Real-life case studies: You will work on tasks based on actual projects, such as creating a marketing plan to launch a small independent hotel.<br/>Past graduates have found successful employment as management, marketing and advertising trainees, brand managers, market research assistants and in public relations. <br/><br/>Our course is designed with input from a range of industry professionals from sectors, including retail, public relations, marketing, pharmaceuticals, government and the NHS.
Course Information
3 options available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
14/09/2026
Campus
Main Site
Application Details
Provider Details
Codes/info
Course Code
NN25
Institution Code
W50
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
112
Access to HE Diploma
112 UCAS Tariff points from the Access course
International Baccalaureate Diploma Programme
112 UCAS Tariff points from the IB with English grade 4 HL, Maths grade 4. International Baccalaureate Career-related programme will be considered on a case-by case basis
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DMM
GCSE/National 4/National 5
GCSE minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English Language
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
D*D*
A level
B,B,C
T Level
112 UCAS Tariff points
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Fees and funding
Region | Costs | Academic Year | Year | |
---|---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands | £9,535 | 2025/26 | Year 1 | |
EU, International | £17,000 | 2025/26 | Year 1 |
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