Business Management Bachelor of Arts (with Honours) - BA (Hons)

From business theory to the boardroom.

Turn your passion for business into purpose-driven leadership. In our BA (Hons) Business Management programme, you'll develop the knowledge, skills, and confidence to thrive in today's dynamic business world. This innovative programme focuses on applied learning, where you'll solve real industry challenges and develop entrepreneurial thinking – all without the pressure of traditional exams. With four specialisms and flexible final-year options, you can tailor your degree to match your ambitions, whether that's joining a national, global, or private corporation, managing projects, or launching your own venture.

Course Highlights

* Design your own course: Specialise in Marketing, Finance, Project Management, or Innovation and Enterprise

* No traditional exams: Core module assessments are entirely project-based, focusing on real-world applications

* Receive 1-on-1 employability support from your first year with a personal development plan (PDP) and a range of tailored career events

* Digital edge: Gain technical skills in web development, design thinking, and AI fundamentals

* Gain hands-on work experience through live client briefs with local organisations, take advantage of a paid placement year in industry, or choose a flexible final-year project such as a consultancy project, industry placement, or launching your own business

* Incubator space: Develop your ideas in our exclusive new Hatchery space and get support from our valued Entrepreneur in Residence

* PRME Champion: One of just nine universities named as a UN champion for sustainable business education 

* Employability focused events including placements fair, interdisciplinary symposium, presentations from employers and networking events with industry professionals

Rather than simply studying what makes a business successful, you'll experience it first-hand. You'll learn through transformative educational approaches, working on live briefs with local organisations like Winchester Cathedral to test your business decisions in risk-free simulation environments, and build the professional capabilities employers are actively seeking – all in a supportive environment where your personal growth is just as important as your academic achievement.

Our graduates go on to work with prestigious organisations including Deloitte, PwC, Santander, Monzo, Quilter Investments, Maserati, and BDO, demonstrating the real-world value and recognition of a Winchester business education.

Our unique position as a Business School that shares a faculty with Computer Science allows us to integrate valuable digital skills throughout your learning journey, preparing you for the increasingly tech-driven business landscape. With guidance from our diverse, international teaching team, you’ll also have the chance to develop a global business mindset and connect with potential employers through our annual placement events and business symposiums. Take your work experience even further with an optional year-long placement between your second and third year of study.